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Tod Lock

SEO & Content Strategy Leader | AI Orchestration & LLM Integration | Driving ROI through SGE & Technical SEO at Scale

Role
Marketing and Seo Consultant at Strategic Digital Marketing Agency
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tod Lock

I bridge the gap between deep SEO expertise and the future of AI-driven search. With a career spanning high-impact roles at Heritage Auctions, RealPage, and PFSweb, I have a proven track record of driving revenue for brands like Starbucks and P&G. Today, I specialize in integrating Generative AI into modern marketing strategies—from optimizing for the Search Generative Experience (SGE) to scaling content via custom GPTs. My focus is simple: staying ahead of the algorithm to turn technical search strategy into measurable business growth.

Experience

  1. Marketing and Seo Consultant

    Strategic Digital Marketing Agency

    Jul 2024 — Present · Dallas, TX, US

    Consulted with small to medium size businesses to improve website and local SEO, Google Business Profiles, Google Ads campaigns, and marketing content optimization- As part of a marketing campaign for a multi-family residential property management firm, leveraged AI for campaign development comprising local SEO, Google Ads, and content development- Employed generative AI (Gemini) to identify target market personas, high intent search keywords, and long-tail search phrases for each persona matched to the attributes of each property- Harnessed LLM (ChatGPT) to build a targeting matrix of Google Ads campaigns, ad groups, keyword lists, ad copy, and landing pages for each persona- Prompted Google Gemini to output local search-optimized landing page copy focused on conversions of clicks to leads- The result was an ROI-driven, easy-to-administer Google Ads methodology that could quickly shift the client’s budget between properties based on vacancy types without cannibalizing keywords or duplicating ad spend.

Education

  • Kansas State University

    Bachelor of Science

Skills

  • Lead Generation
  • Web Analytics
  • Google Analytics
  • Integrated Marketing
  • Competitive Analysis
  • Digital Marketing
  • Catalogs
  • Direct Marketing
  • Email Marketing
  • Product Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Web Marketing
  • Demand Generation
  • Interactive Marketing
  • Online Marketing
  • Sem
  • Multi-Channel Marketing
  • SEO
  • Salesforce.com
  • Copywriting
  • Direct Mail
  • Campaigns

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Tod Lock — Marketing and Seo Consultant at Strategic Digital Marketing Agency in Dallas, TX, US | Unifers