Tina Odell

About Tina Odell

I’m a strategic marketing executive with 20+ years leading global partner programs, GTM…

Experience

1. Director, Global Channel Marketing

   Juniper Networks

   Jul 2021 — Present

   Leading global channel marketing program development and execution to accelerate partner growth and Juniper market share. Driving business development and revenue acceleration through awareness, thought leadership, demand creation, and GTM enablement programs across Juniper product lines in collaboration with cross-function teams and field team execution. Programs reach all levels of Juniper partner base including Distribution led through Alliances. Most importantly, having fun working on complex initiatives with some of the best teammates and partners in the industry-Formulate and execute partner GTM strategy for prioritized partner plays for global partners in support of cross-BU initiatives -Lead a team of marketing professionals, contractors and agencies that deliver marketing campaigns and resources to support partner led demand acceleration -Understanding changing and differing priorities of channel community and how these impact channel marketing -Lead the strategy to develop and define marketing KPIs and OKRs used to measure campaign impact and leverage insights to drive continuous improvement -Lead cross-functional collaboration through diplomacy and consensus building and excellent stakeholder relationships -Drive operational improvements and innovation to support efficacy & agility of through partner campaigns and demand generation -Partner with Communications, Analyst and Partner Teams to drive impactful internal and external communications, messaging and events and social media strategy, coordination and content -Demonstrate operational and marketing excellence and rigor around financial management

Education

• Bowling Green State University

  Master's degree, Organizational Leadership

• Ohio Northern University

  BSBA, Finance, Management, Pre-Law

Skills

• Vendor Relations
• Marketing Communications
• Cloud Computing
• Business Development
• Collaborative Problem Solving
• Demand Generation
• Resource Development
• Leadership
• Solution Selling
• Social Media
• Social Media Marketing
• Multi-Channel Marketing
• Saas
• Marketing
• B2b
• Sales
• Event Planning
• Start-Ups
• Integrated Marketing
• New Business Development
• Cross-Functional Team Leadership
• Product Marketing
• Customer Service
• Strategic Partnerships
• People-Oriented
• Resource Management
• Training
• Business Planning
• Customer Relations
• Project Planning
• Team Building
• Management
• Project Management
• Strategy
• Lead Generation
• Security
• Advertising
• Social Networking
• Salesforce.com
• Visioning