Todd Zeranski

About Todd Zeranski

Global marketing and communications director with 15+ years of experience driving brand growth, stakeholder engagement, and impactful multichannel awareness campaigns in clean energy, technology, and policy sectors.As a seasoned marketing and communications executive with over 15 years of global experience, I specialize in driving brand growth and stakeholder engagement within the clean energy, technology, and policy sectors. My expertise spans corporate communications, media relations, crisis response, and digital marketing, with a proven track record of delivering measurable results.Key achievements include leading the global communications strategy for the Long Duration Energy Storage Council, achieving a 1,500 GW energy storage target at COP29, and producing an Annual Report with over 3,100 downloads and LinkedIn impressions. I have also revitalized marketing functions at Strategen Consulting and spearheaded thought leadership initiatives and new media and event partnerships at RMI.I thrive in challenging environments and leverage cross-functional partnerships to align efforts and advance organizational priorities. Open to collaborating on impactful projects — feel free to reach out!Contact: t••••••••@gmail.com;+17•••••••83

Experience

1. Head of Marketing

   Power TakeOff

   Jan 2025 — Present

   Lead comprehensive marketing strategy at Power TakeOff, driving enterprise-wide brand positioning and go-to-market execution across energy efficiency and demand-side management sectors. Architect integrated marketing frameworks that establish thought leadership while delivering measurable business impact through data-driven optimization and strategic stakeholder engagement.Key Leadership Impact•Orchestrate cross-functional marketing strategy development, partnering with executive leadership and product teams to define value propositions and messaging frameworks aligned with enterprise objectives•Spearhead go-to-market strategies for product launches, collaborating with sales leadership to develop compelling business materials including white papers, case studies, and executive presentations that drive revenue growth•Transform digital marketing capabilities through strategic platform optimization, marketing automation implementation, and analytics frameworks that improve conversion rates and ROI•Establish comprehensive brand architecture including visual identity systems, guidelines, and corporate voice standards that elevate market presence and competitive differentiation•Manage end-to-end content marketing strategies encompassing thought leadership publications, conference presentations, and award submissions that enhance industry credibility and visibility•Develop scalable marketing operations including request management processes and resource allocation strategies that optimize internal efficiency and stakeholder satisfaction•Maintain competitive intelligence and industry trend analysis capabilities that inform strategic recommendations and market opportunity identification in the energy efficiency landscape

Education

• Bucknell University

  Bachelor of Arts, International Relations, Spanish

• New York University

  Master's degree, Political Economy