Todd Wyckoff
Sr Regional Digital Sales Manager @Salem Media Group
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WORK HISTORY
Sr Regional Digital Sales Manager @Salem Media Group
US
Expanded responsibilities that include oversight and support to several markets in the west. Responsible for development of Digital Sales Managers that directly manage markets locally. Responsible for growing YOY revenue, accomplished through development of my Digital Sales Managers, strategic regional training events, sales support and analytical analysis.
EDUCATION
Building Performance Institute
Building Analyst, Building Science
Long Beach City College
Associate of Science, Aeronautics/Aviation/Aerospace Science and Technology, General
SKILLS
ABOUT TODD WYCKOFF
Since 2001, I\'ve been turning marketing mysteries into measurable momentum. I\'m equal parts strategist and technology geek, armed with advanced analytics, innovative tools, and just the right amount of caffeine. My mission: pinpoint exactly where your ideal customers hang out online—and more importantly, why they\'d care about you in the first place.We\'ll start by decoding your business story and translating it into a compelling narrative that cuts through digital noise like a hot knife through butter. From there, we\'ll craft strategies designed for quick wins and lasting growth, continually optimizing to keep campaigns sharp and results sharper.Marketing today can feel like herding digital cats, but fear not—I come prepared with a loaded toolbox Conversion Optimization (my favorite form of math)PPC/SEM (or as I call it, digital alchemy)Social Media & Site Retargeting (getting you leads without being annoying)Advanced Analytics & Heat Mapping (because guessing is expensive)SEO that gets your phone ringing (without sacrificing sanity)YouTube TrueView & Discovery Ads (videos your customers won\'t skip)OTT/CTV Advertising (because Hulu is just the beginning)Digital Out Of Home (billboards that actually get attention)Streaming Audio (reach your perfect listeners in the car, gym.shower?)Display Advertising (tailored with just the right amount of frequency.)Contextual & Category Targeting (right place, right time, right people)Geo-Targeting & Geo-Fencing (yes, it’s like digital treasure hunting :)Enhanced Targeted Email (inboxes love my emails)And so much more. In short: My job is to make your marketing smarter, your customers happier, and your ROI downright delightful—all while ensuring we have fun along the way. Ready to transform your business with a smile?
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