Todd Whiteford

About Todd Whiteford

I am a sales and business development executive with over 20 years of field experience. With extensive B2B leadership experience, including Director and Manager roles, I have built a year-over-year portfolio of meeting and exceeding revenue, territory growth, and team leadership goals. As a high-energy, motivational sales leader, I have experience that ranges from selling million-dollar, complex products to smaller-dollar consumables with a large account management component. Due to my diverse background in products across multiple industries, I can transition to new products and fields seamlessly and successfully. Throughout my career, I have a solid track record of managing and optimizing direct and distribution sales channels, including a team that produced $20M in annual sales. With sharp analysis skills, I can conduct in-depth evaluations of markets and implement the most appropriate sales channels to achieve the best possible revenue outcomes. From a team leadership standpoint, I am an effective trainer and leader who hires, develops, and inspires teams of sales professionals to meet and exceed sales objectives. From a partnership standpoint, I leverage exemplary communication skills to forge strong, sustainable relationships with high-profile customers and partners. HIGHLIGHTS: Worldwide Regional Manager of the Year, 2008 / Regional Director Award, 2009 President’s Club Award, 2010 / Highest 1st-Year Sales, Cork Supply, 2016 Top Sales Performer, 2017 / Over-Achievement of Sales Objectives, 2020

Experience

1. Senior Sales Representative - California

   Barrelwise Technologies

   Oct 2022 — Present

Education

• University of California, Santa Barbara

  BS, Biology

  1991 — 1995