Todd Walker Rudolph

About Todd Walker Rudolph

I design communication and marketing systems that work for real people—because when organizations understand how their customers, employees, and partners actually live and work, complexity disappears, trust increases, and performance follows.My career spans nearly 20 years in visual journalism and inside global corporations, including Amazon. Across external communications, internal communications, and product marketing, I’ve consistently done my most impactful work when I immerse myself in the end user’s daily reality and redesign how information flows so people can act with clarity and confidence.Journalism trained me to build trust quickly, identify what people truly need to know, and translate complexity into usable insight. In corporate environments, I’ve applied that same discipline to fix broken systems—not through messaging alone, but by redesigning communication as operational infrastructure.At Amazon, this approach has led to-National TV coverage during COVID by rethinking how corporate content fits newsroom workflows-Reduced vaccine hesitancy among frontline employees through documentary-style, experience-first storytelling-The creation and global scaling of Amazon’s most-engaged internal digital communications program, achieving sustained ~40% engagement among entry-level employees (up from a 2–5% historical baseline)-A 20% reduction in seller support calls by redesigning AI-powered global enforcement and compliance communications around the lived experience of small business ownersI’m most effective in complex, high-constraint environments where clarity, trust, and human-centered design directly impact cost, adoption, and organizational health. I’m now interested in Director+ leadership roles at smaller, global companies where I can apply this experience to build scalable, AI-powered experience-led communications and marketing organizations.

Experience

1. Senior Product Marketing Manager

   Amazon

   Aug 2025 — Present · Seattle, WA, US

   Leading the redesign of how Amazon communicates enforcement and compliance requirements to third-party sellers globally, with a focus on reducing friction, increasing trust, and lowering operational cost.In a highly siloed organization with fragmented seller-facing products, I’m responsible for reimagining a communications system that puts the seller experience first—delivering the right information, in the right place, at the right time so sellers can independently maintain account health.To do this, I conducted a deep, multi-month immersion into the lived experience of Amazon sellers, leading dozens of interviews and focus groups across seller segments and geographies to understand pain points, behavioral drivers, and real-world impact.Early GenAI-powered experiments centered on transparency and experience-led design have reduced seller support contacts by ~20% within six months, demonstrating that communication design can materially improve both customer experience and cost efficiency.

Education

• University of Alaska Anchorage

  Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs

  2006 — 2011