Todd Townsend
Senior Director, Global Sales @W. R. Case & Sons Cutlery Co
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WORK HISTORY
Senior Director, Global Sales @W. R. Case & Sons Cutlery Co
Bradford, PA, US
Lead global sales strategy, revenue growth, and distribution expansion across domestic and international markets. Brought in to drive transformation across the Case division, improving product mix, operational alignment, and overall profitability through cross-functional leadership.Key AccomplishmentsSelected to lead business transformation, improving processes, product strategy, and profitability across the divisionBuilt and scaled global sales and distribution network, expanding national dealer base and strengthening retail channel performanceLed national hardware distribution strategy across key accounts including Orgill, Ace, and Do it Best/True ValueDeveloped and launched a new Authorized Dealer Network, increasing brand positioning and driving consumer demandSpearheaded Canadian and international expansion, successfully launching into new retail marketsImplemented improved forecasting, communication, and accountability between Sales and Operations to enhance execution and throughputCreated and executed a customer rationalization model (DeCon/ReCon) to prioritize profitability, growth potential, and strategic partnershipsDelivered two consecutive record sales years, increasing Net Operating Income by 3XNegotiated and secured placement of new products within Walmart Modular Knife Program (2025), including Q4 promotional expansionDeveloped and launched new products from concept through retail placement, including expanded distribution with Menards
EDUCATION
Rock Valley College
Associate of Arts - AA, Business Administration and Management, General
Rockford University
Bachelor's degree, Business Administration and Management, General
ABOUT TODD TOWNSEND
With over 25 years of experience in sales and product leadership, I specialize in driving revenue growth, scaling distribution networks, and aligning operations for enhanced profitability. As Senior Director of Global Sales at W. R. Case & Sons Cutlery Co, I lead global sales strategy, oversee revenue performance, and spearhead distribution expansion across domestic and international markets. My role focuses on improving product mix, operational alignment, and overall profitability through cross-functional collaboration. My expertise lies in distribution strategies, revenue forecasting, and revenue analysis, which have been instrumental in developing and executing initiatives that strengthen retail channel performance and expand dealer networks. Committed to fostering strategic partnerships and enhancing market presence, I aim to enable sustainable growth and operational excellence within the organization.
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