Todd Runestad

About Todd Runestad

Multimedia content virtuoso. Storyteller extraordinaire. Fluent in the range of media platforms including magazines, web, apps, video, webinars, podcasts, Zoom-style virtual events, conferences, newsletters, social, CMS, SEO. Currently Chief Storytelling Officer at NXT USA, a top-shelf, evidence-based supplier known for its Tamaflex joint relief, Digexin motility movement, Xeya shatavari (the next big botanical), distributor of BluNAD Booster the immortality ingredient, plus a pipeline of first-rate branded ingredients on the way. For 27 prior years I provided editorial education entertainment and insights to ingredient suppliers, supplements brand manufacturers, and even downstream retailers. Positions included the entire suite of editorial positions from content director and editor-in-chief on down, for SupplySide Supplement Journal (the former Natural Products Insider), Functional Ingredients, Nutrition Business Journal, Natural Foods Merchandiser, NewHope.com, Nutrition Science News, Health & Nutrition Breakthroughs, and the Natural Products Expo and SupplySide events. Former host and producer of weekly Zoom-style nutritional variety show, Insider in the Afternoon. I excel at science reviews, nutritional ingredient profiles, articles of interest to product formulators, supplements innovators, the raw material ingredient supply sector, and other nutritional zeitgeist. Other specialties: hemp CBD, healthy product development, there-is-no-box thinking, creative idea factory, natural history, outdoor adventure and trip planning / vacationeering, leftist pursuits from healing modalities to politics to notions occupying the noosphere. Epic can-do attitude and ethic. Yes is the answer!

Experience

1. Chief Storytelling Officer

   Nxt-Usa

   Mar 2025 — Present

   Stories resonate with audiences. After a 27-year career as writer and editor for media companies, I am now working on the brand side to elevate visibility and bring education to our audience of B2B CPG supplement companies as well as downstream to consumers themselves. I drive awareness of our top-shelf, evidence-based ingredients that help people get the best out of their health to live happier lives. I do this through engaging with the trade press, through social media, by supporting our sales team so they understand the science and story behind our clinically validated ingredients, and the various and sundry other tasks and initiatives taken care of by your traditional marketing director. Onwards!

Education

• SUNY Oneonta

  Communications, Journalism

  1983 — 1987

Skills

• Copywriting
• Journalism
• Health
• Storytelling
• Lifestyle
• Writing
• Magazines
• Editorial
• Editing
• Books
• Feature Articles
• Online Publishing
• Content Management
• Brand Development
• Online Marketing
• Content Development
• Nutrition
• Social Networking
• Social Media
• Publishing
• Product Development
• Email Marketing
• Public Relations
• Proofreading
• Media Relations
• Supplements
• Social Media Marketing
• Blogging
• Research
• Corporate Communications
• Public Speaking
• Publications
• Ap Style
• SEO
• Marketing
• Copy Editing
• Press Releases
• Marketing Communications
• Trade Shows
• Science