Todd Roth
Senior Growth Marketing Manager @Venture Capital Startup Marketing
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WORK HISTORY
Senior Growth Marketing Manager @Venture Capital Startup Marketing
Gave strategic leadership to two venture-backed startups focused on ROI optimization and growth hacking in competitive industries.• Increased revenue generation by 221% for one DTC brand from online sales while cutting customer acquisition costs by 10%.• Analyzed market trends and competitive intelligence and identified new opportunities for three brands to capitalize on generative AI. • Strategized with four brands, mentored marketers, and guided teams on go-to-market strategies and methods for paid and organic growth.
EDUCATION
Villanova University
Lean Six Sigma Black Belt & Project Management
Johnson University
Bachelor’s Degree
SKILLS
ABOUT TODD ROTH
I\'m an accomplished marketing leader with 16 years of industry experience and 11 years leading teams of 5 – 10 people. I have a proven record of delivering results in competitive industries including early-to-late-stage venture capital startups like Noom, Rocksbox, Hims & Hers, Madison Reed, Crazy Egg, Monti Kids, and Lifepro.Some recent wins include: • Increased revenue generation by 221% for one DTC brand from online sales while cutting customer acquisition costs by 10%.• Drove paid subscriptions up 157% YoY for a CPG brand by increasing brand awareness and improving product positioning.• Doubled sales year-over-year for one direct-to-consumer brand by improving digital performance metrics by 231%.• Designed, executed, and optimized the digital strategy for one B2B brand resulting in +250% revenue growth in 18 months due to a lower CPL and higher lead volume from content marketing offers. I am seeking a senior-level marketing position within a well-established brand. Alternatively, I am excited about opportunities as a co-founder or leader in an early- to mid-stage venture capital startup, where equity participation is on the table.
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