Todd Roeth

Creative & Design

Role
Vice President, Creative and Brand at Lumeris
Location
Denver, CO, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Todd Roeth

I work in brand and design in tech. It’s not about anthropomorphizing algorithms or personifying platforms. Brands have a subtler, deeper job now: not just to sell or stand apart, but to remind us that emotion, connection, and trust still matter—in the product, in the people who make it, and in each other.My job? Make you feel good not just about the product and about yourself for choosing it, building positioning and creating preference, the kind that shows up as irrational margin on a very rational P&L.What I’m known for• Making emerging tech feel human• Finding and sharing inside stories of the employees and teams who build tech• Getting product, brand, and GTM to march together so adoption actually happens• Building calm, high-output teams in a today\'s work environment where the fire alarm is always onOperating principles• Embrace change or it will change you. • Listen more than you talk • Everyone’s an expert at something you are not• Ambiguity is a feature, not a bug • Everyone is more then who they are on a video call

Experience

  1. Vice President, Creative and Brand

    Lumeris

    Apr 2025 — Present · Denver, CO, US

Education

  • Ohio University

    Bachelor of Arts, Visual Communication

  • Ohio University

    Master of Arts, Visual Communication

Skills

  • Logo Design
  • Photojournalism
  • Copywriting
  • Information Design
  • Adobe Acrobat
  • Photos
  • Web Design
  • Illustration
  • Digital Imaging
  • Photography
  • Brand Development
  • Digital Photography
  • User Experience Design
  • Interaction Design
  • Image Editing
  • Desktop Publishing
  • Visual Communication
  • Fine Art
  • Corporate Identity
  • Image Manipulation
  • Posters
  • Mac
  • Commercial Photography
  • Art Direction
  • User Interface Design
  • Typography
  • Brochures
  • Art
  • Catalogs
  • Xhtml
  • Portrait Photography
  • Css
  • Graphic Design
  • Branding & Identity
  • Adobe Creative Suite
  • Experience Design
  • Creative Direction
  • Illustrator
  • Concept Development
  • Packaging

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Todd Roeth — Vice President, Creative and Brand at Lumeris in Denver, CO, US | Unifers