Todd R.
Field Marketing Campaign Manager @Service Corporation International
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WORK HISTORY
Field Marketing Campaign Manager @Service Corporation International
Successfully launched a multi-channel IMC leveraging various marketing channels to drive customer acquisition.• Implemented a data-driven approach to optimize IMC performance, leading to improved engagement and conversion rates.• Managed budgets effectively for IMCs, delivering campaigns on time and within budget.• Designed and executed B2C engagement programs, including various events, strengthening relationships with key decision-makers and generating new business • Increased attendance at B2C events through strategic marketing efforts, generating qualified leads and sales opportunities.• Successfully transitioned in-person events to virtual webinars, maintaining high attendance rates and expanding reach.• Collaborated effectively with Sales, Product, and Marketing teams to develop and execute integrated marketing strategies aligned with business objectives.• Managed relationships with external agencies and vendors, ensuring high-quality deliverables and cost-effectiveness.• Implemented an analytics framework to track and measure the performance of initiatives.• Delivered reports on key metrics, providing insights into marketing effectiveness.• Used data and insights to optimize marketing campaigns and improve overall performance.
EDUCATION
Southern Methodist University
Graphic Design
Georgia State University
BA/BBA, Marketing/Advertising
Western Governors University
Master of Science in Marketing, Digital Marketing Specialization, Digital Communication and Media/Multimedia
ABOUT TODD R.
My background in marketing, sales, and client relationship management has equipped me with a versatile skill set. I excel at clear and effective communication, building strong relationships, and leveraging data to inform strategic decisions.
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