Todd Kelly

About Todd Kelly

Entrepreneurial, mission-oriented sales & marketing executive with a strong track record…

Experience

1. VP of Sales

   Oat Haus

   Mar 2021 — Present · Cleveland, OH, US

   Leads all sales & marketing strategy for an emerging CPG brand in the natural food industry. Helping to establish the brand as an emerging leader in its category via innovation and a successful go to market strategy. Leveraging the brands success as a DTC brand to fill white space on the retail shelves.KEY ACCOMPLISHMENTS • Expanded retail distribution from 300 to over 4.5k doors.• Total MULO +900% Dollar Growth YOY (52 weeks - 12/3/23) followed by• Total MULO +160% Dollar Growth YOY (52 weeks – 12/3/24)• In 2023 Oat Haus accounted for 36%k of Target’s category growth despite not landing on shelves until May of that year.RESPONSIBILITIES• Managed Natural accounts (Whole Foods, Sprouts, Fresh Market, Fresh Thyme, Coops and INFRA), Conventional accounts (Albertsons Safeway, Ahold, Publix, Wegmans & Kroger), Mass(Target) and Club(Costco)• Developed go-to-market strategy building from an e-commerce first brand to a leader in retail.• Full P&L management, including trade spend, marketing and SG & A expenses, improving profitability by optimizing trade spend. • Hired, managed, and built relationships with key distributors (UNFI & Kehe), brokers(Alliance, KMG, Bay Foods and Club Innovate)and merchandisers to support our growth.• Planning and executing our entire retail marketing strategy including shopper marketing and digital media spend, that funneled customers to key retailers.

Education

• William & Mary

  Master of Business Administration - MBA

• Virginia Tech

  Bachelor of Science

• William and Mary

  Master of Business Administration (M.B.A.)

Skills

• Leadership
• Microsoft Excel
• Customer Service
• Marketing Strategy
• Management
• Microsoft Word
• Windows
• Microsoft Office
• Research
• Outlook
• English
• Sales
• Strategic Planning
• Marketing