Todd Murphy

About Todd Murphy

EXECUTIVE DIRECTOR OF GLOBAL MEDIA INSIGHTS | PRESIDENT OF FIBEP | MEDIA INTELLIGENCE ADVISORY | BUSINESS GROWTH ARCHITECTAs a Growth Architect and Media Intelligence expert with over 30 years of experience, I design the systems that transform raw global data into high-stakes executive intelligence. I currently serve as the Executive Director at Infoesearch, where I lead the industry in defining Media Intelligence Process Optimization (MIPO) and Media Analysis Process Optimization (MAPO).Why Strategy Fails Without CultureCulture is the engine that allows strategy to perform. My work focuses on scaling companies by aligning internal development with external technological innovation. If you are looking for an expert who can architect business growth while fostering a high-performance culture, I specialize in navigating that intersection.The 2026 Unique Insight: The \"Reliability Gap\" in Agentic AISpeed is no longer a differentiator; reliability is. AI can draft reports, but it cannot own the outcome. In high-profile environments—such as analyzing media impact for court cases—the \"Reliability Gap\" is where reputations are won or lost. I advocate for a \"Human-in-Command\"(not just \"In-the-Loop\") model where expert human oversight validates AI outputs to ensure they are client-ready and defensible.Career Milestones and Industry LeadershipPresident of FIBEP, the global media intelligence association, leading 120+ corporate members across 50 countries.Media Measurement Expert: Architect of advanced measurement frameworks that move beyond simple \"clipping\" to deep memory impact analysis.Legal Consultant: Specialized expertise in analyzing how media coverage influences witnesses and potential jurors in high-profile litigation.Operational Scale: Leading a team of 1,500+ professionals at Infoesearch to deliver 24/7 AI-powered workflows and human-verified insights.Professional Experience & RecognitionIf you are looking for an expert who can optimize your media monitoring for speed, accuracy, and profitability, I specialize in identifying the operational bottlenecks that drain ROI. My 30+ years of experience includes executive leadership roles at Truescope and Universal Information Services, where I pioneered the transition from manual monitoring to hybrid-AI intelligence.Specialties: Media Intelligence Process Optimization (MIPO), Media Analysis Process Optimization (MAPO), PR Measurement, Media Impact on Litigation, Business Growth Architect, Corporate Culture.

Experience

1. Executive Director-global Media Insights

   Infoesearch

   Sep 2025 — Present

   At Infoesearch, I serve as Executive Director – Global Media Insights, leading the expansion of AI-powered media intelligence process optimization (MPO) services and media analysis process optimization (MAPO) for global clients. We’ve developed focused outsorcing solutions as a specialized resource for organizations seeking scalable, cost-effective support in media monitoring, PR measurement, publishing, digital content analysis and adjacent services.My work centers on blending advanced technology with human-in-command expertise to deliver executive news briefs, curated reporting, pre/post processed content, and AI-driven insights that help clients move faster and with greater confidence. Building on more than three decades in the media intelligence and communications technology industry, I partner with leadership and international production teams to drive growth, scale solutions, and ensure that Infoesearch remains a trusted global leader in MPO and media services.From Complexity to Clarity. We understand every data dimension.

Education

• University of Wisconsin-Madison

  Bachelor of Arts, Psychology and Communications

  1987 — 1991

Skills

• Copy Editing
• Web Content
• Television
• Speech Writing
• Reputation Management
• Public Relations
• Internal Communications
• Media Relations
• Newsletters
• Business Intelligence Tools
• Media Monitoring
• Copywriting
• Journalism
• Brand Development
• Communications Planning
• Publications
• Integrated Marketing
• New Media
• Communication Training
• Strategic Communications
• Radio
• Blogging
• Business Development
• Message Development
• Content Strategy
• Competitive Intelligence
• Social Media Marketing
• Spokesperson
• Competitive Analysis
• Public Affairs
• Storytelling
• Saas
• Media Analysis
• Crisis Communications
• Online Marketing
• Content Development
• Corporate Communications
• Executive Reports
• Press Releases
• Publicity