Todd Fender

About Todd Fender

ANALYTICAL PRODUCT MANAGEMENT AND PRODUCT MARKETING LEADER Delivers Profitable and Incremental GrowthAnalytical, strategic, tactical, and results-oriented product management leader who approaches each day with a plan to achieve top priorities of increasing profits and revenues while improving user experiences (UX) and customer delight. Recognized as leading voice on market and technology developments in commercial electronics industry. Highly adept at presenting at exhibitions, conferences, seminars and client companies. Adaptable to changing corporate environments. STRATEGIC MARKETING PLAN DEVELOPMENT: Created and executed global short-term and long-term strategic global marketing plans for multiple, unrelated vertical markets providing team first formally documented guide for success. Plans achieved revenue, profitability and inventory goals. PRODUCT MANAGEMENT: Skillfully balanced production and inventory, while achieving goals of revenue growth, profit margin and number one market share by performing detailed analysis of customer needs, market dynamics, competitive landscape and financial pricing models. P&L MANAGEMENT: Product lines surpassed all financial goals in several different global economic conditions. At their height, products generated in excess of $300 million dollars and $60 million in gross profit.Proficient in the following: Strategic Marketing Plan Development Product Management P&L Management Product Marketing Business Strategy and Development Thought Leadership Product Development Product Launch User Experiences (UX) and Customer Delight Marketing Communications Market Analysis Strategic Consulting SalesContact me : t••••••••@gmail.comFollow me on Twitter:@toddfender

Experience

1. Director Pm - Na Rpm Lead

   PPDS - Professional Display Solutions

   Mar 2023 — Present

Education

• Eastern Illinois University

  Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services

• Keller Graduate School of Management of DeVry University

  Master of Business Administration (MBA), Marketing

Skills

• Customer Service
• New Business Development
• Channel Partners
• Project Management
• B2b
• Customer Relations
• Data Analysis
• Management
• Product Launch
• Competitive Analysis
• Product Management
• Thought Leadership
• Budgeting
• Gtm
• Product Development
• Market Research
• Channel Marketing
• Market Planning
• Business Development
• Leadership
• Pricing
• Go-to-Market Strategy
• Direct Sales
• Marketing Communications
• Integrated Marketing
• Multi-Channel Marketing
• Budgets
• Inventory Management
• Strategy
• Marketing
• Lead Generation
• Product Marketing
• Microsoft Excel
• Marketing Management
• Market Analysis
• Microsoft Office
• Account Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy