Todd Lewis
Highly accomplished Senior Production Creation Executive pioneering, developing, and introducing ground-breaking products in the global sportswear/footwear industries
- Role
- Global Senior Director Product- Keen Utility at KEEN
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Todd Lewis
Over the past 15+ years, I have analyzed market/consumer insights to devise and execute best-in-class product strategy, brand messaging, and go-to-market initiatives for innovative product portfolios at global sportswear leaders such as Nike, Mizuno, Sorel, and Columbia. I have also excelled in guiding F500 leaders develop and implement client-facing product initiatives, pioneering new and optimizing existing products to drive maximum sales potential and increased consumer attention, and manging the end-to-end product lifecycle from ideation to build to rollout while collaborating with cross-functional teams, global vendors, and internal stakeholders in the launch of highly profitable products.Key Career Impressions: Spearheaded the strategic pivot of Sorel’s men’s product line into lifestyle/fashion and developed the initial men’s spring season product line to break new ground for the brand, resulting in 11.2% CAGR from FY 2020 to FY 2022. Directed Keen’s product team to create a new/innovative work footwear technology (Bellows Flex Technology), in addition to delivering a 20% revenue growth ($24M+ in FY2020) and improving the overall margin by 500+ basis points. Grew Columbia Sportswear’s Footwear division’s CAGR by 15%+ and improved margins by 500+ basis points from FY2009 to FY2015, in addition to heading various patented footwear technologies such as FluidFoam, FluidFrame, and FluidPost. Led the development of a Nike Running 5-year innovation plan in partnership with Nike Kitchen Innovation group, in addition to driving 10%+ CAGR growth from FY2006 to FY2008 and growing category margin by 300+ basis points.
Experience
Global Senior Director Product- Keen Utility
Jul 2023 — Present · Portland, OR, US
Education
Arizona State University
Bachelor of Arts (B.A.), Creative writing
1988 — 1992
Skills
- Footwear
- Trend
- Shoes
- Sales
- Concept Development
- Sporting Goods
- Visual Merchandising
- Apparel
- Product Marketing
- Merchandising
- Strategy
- Brand Management
- Sportswear
- Marketing Strategy
- Sports
- Product Design
- Brand Development
- Management
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