Todd Lancaster
Vice President of Sales & Marketing Ulliance, Inc @Ulliance, Inc
Signup · Get unlimited contacts
WORK HISTORY
Vice President of Sales & Marketing Ulliance, Inc @Ulliance, Inc
Troy, MI, US
Lead overall revenue growth and go-to-market strategy for a national human capital and employer health services organization. Responsible for sales, marketing, strategic partnerships, and enterprise client development across EAP, wellness, organizational development, and crisis response solutions.Key Contributions:• Own sales strategy and revenue growth across employer and consultant-led channels• Lead and develop sales and marketing teams aligned to long-term growth objectives• Partner with HR, benefits leaders, and healthcare consultants to deliver measurable employer outcomes• Drive positioning and differentiation in a competitive employer healthcare market• Support enterprise and mid-market client acquisition and expansion
EDUCATION
Northwood University
Bachelor of Business Administration - BBA, Marketing Management
SKILLS
ABOUT TODD LANCASTER
Sales executive with 20+ years of experience leading revenue growth, go-to-market strategy, and high-performing sales organizations in employer health, workforce wellbeing, and human capital solutions.As VP of Sales & Marketing at Ulliance, I am responsible for overall growth across a national portfolio of employer services, including EAP, corporate wellness, organizational development, crisis response, and workforce training. I lead sales strategy, marketing alignment, and enterprise client development, partnering closely with HR, benefits leaders, consultants, and executive teams.My background spans building sales organizations, scaling consultative selling motions, and translating complex healthcare and workforce solutions into measurable outcomes for employers — improved utilization, engagement, productivity, and cost containment.I’m particularly effective in environments that require trust-based selling, long sales cycles, and coordination with broker and consultant ecosystems. I enjoy building teams, sharpening value propositions, and driving sustainable revenue growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.