Todd Kelly

About Todd Kelly

Strategic design executive with years of experience driving customer-centric innovation across digital and physical retail. Proven success scaling high-impact product and UX teams, integrating continuous discovery, and delivering multi-million-dollar growth through data-driven, insight-led experiences. Champion of design operations, lean experimentation, and building cultures of collaboration and empowerment.

Experience

1. Sr Manager, Ux & Product Design

   Giant Eagle, Inc.

   May 2024 — Present · Pittsburgh, PA, US

   Enterprise design leader for a $10B+ omnichannel grocery retailer, including strategy and discovery efforts, product roadmap prioritization, staffing, budgets, and overall design and research operations.Coaching and mentoring Design and Product Management team members in empowered ways of working for increased productivity, impact, and collaboration. Building a culture of exploration and insight-based product development that brings increased value to the digital landscape of Giant Eagle.Built a user-centered research roadmap and prioritization process for new discovery efforts and opportunities with the Product organization.Established a new voice of customer insights framework to show the impact of Design and Product efforts on solving for customer-facing issues, resulting in double-digit improvements in key problem areas.Drove organization-wide alignment among product managers, designers, and engineers on WCAG accessibility standards, embedding inclusive design practices into digital product development.Integrated AI-assisted design and research workflows (ChatGPT, Figma Make, Bolt, Claude), accelerating prototyping, testing, and time-to-market.Current areas of concentration include web and iOS/Android applications to enhance in-store shopping, grocery and fuel point-of-sale system updates, digital coupons and savings tools, eCommerce chatbots, loyalty, digital engagement, AI-enabled shopping enhancements, and last-mile experiences for grocery and pharmacy.

Education

• Ringling College of Art and Design

  Bachelor of Fine Arts, Illustration

Skills

• Web Project Management
• Public Speaking
• Web Development
• SEO
• Strategy
• E-Commerce
• Microsoft Sql Server
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Creative Direction
• Marketing Communications
• Illustrator
• Adobe Creative Suite
• Workfront
• Mac
• Coldfusion
• Css
• Marketing
• Monetate
• Wordpress
• 3d Modeling
• Advertising
• Website Development
• Graphic Design
• Branding & Identity
• Marketo
• Communication
• Google Analytics
• Digital Marketing
• Marketing Automation
• Photoshop
• Online Advertising
• Ibm Websphere Commerce
• Leadership
• Email Marketing
• Strategic Planning
• Video Editing
• Indesign
• Search Engine Optimization (SEO)