Todd Hossfeld

Vice President Client Experience (Cx) @Goodway Group

Denver, CO, US
EMAILS
t••••••••@goodwaygroup.com
MOBILE NUMBERS
+13•••••••97

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WORK HISTORY

Oct 2023 — Present

Vice President Client Experience (Cx) @Goodway Group

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Denver, CO, US

AdAge’s #1 Best Place to Work, 2023 AdAge\'s Best Places to Work Winner, 2022 AdAge Best Places to Work Winner, 2021Audience Design. Performance Paid Media. Dynamic Creative. Measurement and Analytics. Custom Technology. Consultative Services. Goodway Group is the full-service data-driven digital marketing solutions partner you can trust to drive measurable outcomes.Agility and speed are core to Goodway Group’s DNA: With over 90 years’ experience adapting and evolving, the Goodway team can help modern marketers successfully navigate digital transformation and disruptions.Powered by the brightest humans, purpose-built technology and an award-winning virtual work culture, Goodway delivers innovative, result-yielding digital marketing strategies to our clients across the nation in 40 states and counting and around the globe.Find Goodway Group online at goodwaygroup.com.

EDUCATION

N/A

Washburn University

Bachelor’s Degree, Mass Communication/Media Studies

SKILLS

Integrated MarketingShopper MarketingInteractive MarketingCreative StrategyRelationship MarketingCustomer InsightDigital StrategyOutdoor AdvertisingInteractive AdvertisingBrand ArchitectureCreative DirectionDigital MarketingBrand DevelopmentMobile MarketingDirect MarketingArt DirectionAdvertisingMarketing StrategyMarketingEmail MarketingStrategySocial Media MarketingSocial MediaBrand ManagementMarket PlanningCustomer Relationship Management (Crm)Account ManagementOnline AdvertisingBusiness DevelopmentManagement

ABOUT TODD HOSSFELD

A true client partner and collaborative leader with marketing, media, and brand building experience resulting in year-over-year revenue growth and high client retention rates. I have an obsession for advising and consulting clients to establish their vision, understand their challenges, and build and execute strategic plans to meet their objectives.Channel Experience:Programmatic digital display and native ads, SEM (Google Ads), eCommerce, SEO, Content Strategy, Web Development, Campaign Development and Execution (digital, TV, OOH, radio, print, and paid social), Brand Strategy and Identity Development, Shopper Marketing (Walmart, Target, Kroger, Safeway, Meijer, and Publix), Consumer Promotions, Sponsorships (NFL, MLB, Disney, ESPN, and USOC).Category and Client Experience - Fortune 500\'s / Mid-Size Market Accounts / MSO\'s / Mom & Pops:CPG (Kellogg\'s, Molson Coors, Coca-Cola, Jack Link\'s Snacks, White Wave Foods, New Age Beverage)Cannabis (Eaze Delivery, Vireo Health, Papa & Barkley, CannaCraft, Terrapin Care Station, Mission, Ethos, Exclusive, 3Fifteen, Mountain Remedy, Haven, Lantern Delivery)Travel / Casual Dining / Vision Care (Royal Caribbean Cruise Lines, Red Robin Gourmet Burgers, Boston Market, J&J: Acuvue)

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