Todd Hokunson
Chief Commercial Officer | Independent Board Director | Driving Revenue, Turnarounds & Market Expansion
- Role
- Chief Commercial Officer (CCO) at Xsponse
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Todd Hokunson
Transformational executive with a proven record of leading growth-stage and PE-backed companies through complex commercial, operational, and organizational change. With deep experience in highly engineered product businesses—including electronics manufacturing, Smart Tech, OEM, contract manufacturing, SaaS, and physical security technology—I specialize in aligning strategy with execution to scale revenue, integrate acquisitions, and drive global expansion.Over the course of my career, I’ve led global operations, managed full P&L, and built senior leadership teams across sales, marketing, operations, product management, and customer experience. I bring a “roll-up-your-sleeves” leadership style that balances high-level strategic vision with hands-on execution in dynamic environments. Whether revitalizing GTM models, streamlining operations, or leading due diligence and integration for acquired businesses, I deliver sustainable results in complex, high-accountability settings.
Experience
Chief Commercial Officer (CCO)
Sep 2025 — Present · Miami, FL, US
Leading global commercial strategy for XSponse, an AI-driven safety and security platform that delivers real-time detection, automated response, and unified communication across critical environments. Responsible for revenue growth, channel strategy, partner development, and market expansion across education, healthcare, hospitality, enterprise, and public safety sectors.
Education
Long Island University
Bachelor of Arts (B.A.), International Studies / Concentration in Business
1984 — 1989
Skills
- P&L Management
- Customer Relationship Management (Crm)
- Strategy
- Sales Process
- Sales
- Process Improvement
- Management
- Team Building
- Direct Sales
- Channel Partners
- Leadership
- Cross-Functional Team Leadership
- Marketing Strategy
- Document Management
- Business-to-Business (B2b)
- Saas
- Crm
- Business Strategy
- Product Development
- Forecasting
- Account Management
- Competitive Analysis
- Selling
- Product Marketing
- New Business Development
- Strategic Planning
- Team Leadership
- Strategic Partnerships
- B2b
- Iot
- Sales Operations
- Managed Print Services
- Professional Services
- Product Management
- Executive Management
- Security
- Sales Management
- Solution Selling
- Commercial Access
- Home Automation
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