Todd Helmbrecht

WORK HISTORY

EDUCATION

ABOUT TODD HELMBRECHT

I elevate the performance and culture of organizations through my leadership style and marketing expertise. In my executive roles for category leaders (Bose, Covidien, Kaspersky) and emerging brands (VXi), I drive strategy assessment, development and communication at the leadership level. I promote increased organizational communication, leading to a more informed and connected employee base. I’m skilled at identifying organizational issues and generating creative and effective solutions. I couple my corporate leadership with extensive marketing skills. I merge deep experience in both digital and traditional marketing methods with analytical passion, creating integrated marketing programs across online and offline channels to deliver quantifiable results. Noted for: Exceptional Business Growth Served on senior executive team that positioned VXi for profitable exit. Boosted APAC regional revenue from $220M to $300M+ over three years at Bose. Actionable Market Insights Assessed opportunities and originated profitable new revenue streams such as Bose $30M European DTC businesses, a private label credit card rollout, and Covidien Home Care division, which tapped an emerging market. New Pipeline, Packaging and Commercial Innovation Led product planning process and execution, ensuring 10 seamless launches at VXi, at 30% higher revenues than prior launches. Launched 28 products in three years at Bose, on time and at a lower cost. Team Leadership Recruit and inspire world-class marketing teams of highly engaged, collaborative professionals. Led marketing group that developed all new, consistent branding and packaging and secured a major big box account at VXi. Award Winner Recognized with two President’s Awards for profound impact on the business and at one of the top DTC (direct-to-consumer) marketing groups in the nation. Competencies Marketing Strategy − Brand Activation | Brand Building − Agency | Vendor Relationships − Product Marketing and Management − Digital Marketing | Social Media − Advertising | Public Relations − Annual Marketing Planning − Product Launch − Demand Generation