Todd Graff

About Todd Graff

Dynamic, results-oriented executive with proven ability to design and implement award-winning public relations programs that deliver strong, measurable ROI. Persuasive interpersonal skills developed during 20 years as a reporter and PR practitioner. Keen understanding of the intersection of traditional and digital media. Deep understanding of media relations, social media and influencer marketing with proven ability to use and maximize new technologies, channels and strategies - while integrating with broader marketing initiatives. Experience with diverse client set - across B2B, B2C and nonprofits - providing strategic vision, long-range corporate communications planning with full bottom-line reports, client satisfaction and media relationships. Lead teams in creating and implementing focused, measurable programs that maximize client exposure while aligning with strategic goals and impacting market share. Specialties: Strategic communications Corporate messaging Brand launches Media relations Influencer marketing Crisis communications Social media strategy

Experience

1. Senior Vice President

   CTP

   May 2005 — Present

   Design, develop, implement integrated, measurable public relations initiatives with documented results that directly impact clients’ market share.

Education

• The University of North Carolina at Chapel Hill

  Journalism

  1993 — 1996