Todd Cotts

About Todd Cotts

Enterprise and government-focused Product Marketing leader with 12+ years of experience leading go-to-market strategy, positioning architecture, and revenue-enablement initiatives for complex technology portfolios.Proven track record translating sophisticated hardware, software, satellite, and intelligence-driven solutions into differentiated market categories that drive growth, expand customer adoption, and strengthen competitive advantage.Experienced operating across publicly traded, global organizations and high-growth environments. Trusted partner to executive leadership, Product, Sales, and Corporate Marketing teams in aligning strategy with execution.

Experience

1. Director of Product Marketing

   Cognyte

   Sep 2025 — Present · Washington, DC, US

   In this role, I’m leading strategic initiatives that drive growth, customer engagement, and market leadership for Cognyte\'s solutions for situational awareness. My responsibilities span across: Go-to-Market Strategy – Planning and executing product launches, feature rollouts, and lifecycle marketing initiatives. Customer Expansion – Partnering with business stakeholders to unlock the full potential of our solutions for new and existing customers. Sales Enablement – Equipping our go-to-market teams with impactful sales collateral, battle cards, training materials, and presentations. Positioning & Messaging – Crafting clear, differentiated value propositions that resonate with security professionals, law enforcement, and government agencies. Campaign Strategy – Collaborating with Corporate Marketing to drive brand awareness in North America through campaigns, customer success stories, and case studies. Market Intelligence – Monitoring competitive activity and market trends to inform strategic decisions. Event & Field Marketing – Supporting key industry events and trade shows with pre-event planning, on-site engagement, and post-event follow-up. Cross-functional Collaboration – Working closely with Product, Sales, Engineering, and Customer Success to align marketing efforts with business goals. Customer Advocacy – Building strong relationships with customers to showcase real-world impact through testimonials and reference programs.

Education

• Information Mapping

  Information Mapping

• Villanova University

  Six Sigma Green Belt; Lean Six Sigma; Six Sigma Black Belt; Project Management

• International Society for Performance Improvement

  E-Learning and the Science of Instruction

• University of Phoenix

  Bachelor of Science (BS), Business Management

  2003 — 2007

• Norwich University

  MBA, Marketing

  2007 — 2009

• The Center for Effective Performance

  Solving Performance Problems

• Tulane University Freeman School of Business

  MBA Certificate in Business Management

• SiriusDecisions

  Certificates in Portfolio Marketing Management

• The University of Oklahoma College of Continuing Ed

  Experience Based Learning for Trainers; Certificate of Achievement in Training and Development

• Capella University

  Master of Science (M.S.), Psychology

  2013 — 2016

• Human Performance Technologies

  Front End Analysis; Accomplishment Based Curriculum Development; Training Design and Development

Skills

• Software as a Service (Saas)
• Cross-Functional Team Leadership
• Marketing Strategy
• Research
• Six Sigma
• Product Launch
• Process Consulting
• Strategy
• Product Marketing
• Sales Presentations
• Agile Methodologies
• Management
• Training Delivery
• Telecommunications
• Analysis
• B2b Marketing
• Customer Retention
• B2b Marketing Strategy
• Thought Leadership
• Performance Management
• Sales Management
• Mobile Devices
• Online Marketing
• Market Research
• Business Process
• Continuous Improvement
• Process Improvement
• Problem Solving
• Performance Improvement
• Social Media Marketing
• Microsoft Excel
• Product Management
• Motivational Speaking
• Business Strategy
• Marketing
• Wireless
• Strategic Consulting
• Public Speaking
• Management Consulting
• Business Analysis