Todd Armstrong
Strategic Digital Marketer & Results-Driven Leader with a Technical Background
- Role
- Director, Campaign Operations at Epsilon
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Todd Armstrong
Strategic digital marketing professional with proven success driving customer acquisition…
Experience
Director, Campaign Operations
Oct 2020 — Present · San Diego, CA, US
Responsible for building new advertising campaigns for additional dealers to support the on-boarding of new revenue. Manage these campaigns in support of recurring revenue from subscription programs (GM Aftersales, Toyota Aftersales, NNA T3 Retail). Assist in the creation of both standard Paid Search & Social campaigns using Google, Bing, and Facebook ad platformsResponsible for building search, social, display and other digital based campaigns while looking for ways to scale operational processes across multiple products and clients.Understand optimization tactics as they related to client goals and performance metrics analysisEnsure the customer voice is present throughout the product development life cycle.Collaborate closely with technical teams to ensure optimal solution delivery and campaign strategy for digital productsEnsure timely product launches and ongoing optimization strategies and communicate with internal stakeholdersProvide reporting to Manager of Campaign Operations for the digital product team and manage development status, issues, and escalationsWork and prioritize within timelines; coordinate work-steams across teams and channelsEffectively communicate both verbally and in writing with both internal and external stakeholdersCoordinating and communicating with internal team to field questions and requests from our external clientsStay current with Google and Facebook new features and best practices
Education
San Diego State University
Bachelor Of Science Degree, Television, Film, and New Media Production
1996 — 1999
Skills
- Online Marketing
- Xhtml
- Adobe Photoshop
- Digital Media
- Graphic Design
- Php
- Content Management Systems (Cms)
- Html
- Asp
- Email Marketing
- Drupal
- Linux
- Asp.net
- Web Development
- Advertising
- Javascript
- Marketing Strategy
- 35mm
- Outlook
- Photoshop
- Social Media
- Textpad
- Web Applications
- Apache
- Digital Video
- Social Media Marketing
- Css
- Marketing
- Napping
- Media 100
- Mac Os
- Joomla
- Dhtml
- Avid
- Digital Marketing
- Online Advertising
- Adobe Acrobat
- Wordpress
- Content Management
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