Todd Wakefield
Senior Director of Institutional Research & Analytics @Rocky Mountain University Of Health Professions
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WORK HISTORY
Senior Director of Institutional Research & Analytics @Rocky Mountain University Of Health Professions
Provo, UT, US
As Senior Director of Institutional Research & Analytics, I lead the strategy and execution of data-driven initiatives that support organizational decision-making and accreditation compliance. My responsibilities include:Developing and implementing data strategy to ensure accurate, timely, and actionable reporting for internal planning and external accreditation requirements.Overseeing research and assessment programs for faculty, staff, students, and alumni to inform continuous improvement and institutional effectiveness.Driving organizational reporting and analytics to support strategic planning and evidence-based decision-making.Defining data standards and leading quality assurance as part of our data governance committee, including chairing a subcommittee focused on reporting integrity.Passionate about transforming data into meaningful insights that advance academic excellence and operational efficiency.
EDUCATION
Brigham Young University
Bachelors of Science, Statistics
ABOUT TODD WAKEFIELD
I am passionate about understanding and creating exceptional experiences for customers—regardless of industry. Throughout my career, I’ve built and led successful teams focused on Customer Experience, insights, and strategy. I thrive on collaboration, building strong relationships, and adapting to change, always with the goal of making a meaningful impact.Currently, as Senior Director of Institutional Research & Analytics at Rocky Mountain University, I lead initiatives that transform data into actionable insights for organizational strategy and accreditation. My work bridges customer-centric thinking with business intelligence, enabling accurate reporting and research that drive continuous improvement. I oversee assessments for faculty, staff, students, and alumni, ensuring insights lead to measurable outcomes.With years of experience—including international work—I bring expertise in CX insights, market research, and data storytelling. I’m Qualtrics XM Certified, Moderator and IDI Certified, and skilled in tools like SPSS and advanced survey design. My technical background includes AI utilization, segmentation, satisfaction drivers, and employee engagement, all aimed at understanding needs and improving experiences.Core Strengths: Customer Experience & Strategic Insights Data Storytelling & Visualization Business Intelligence & Reporting Strategy Research & Assessment Leadership Market Research & Advanced Analytics
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