Todd Schefflin
- Role
- Director, Global Music Product Development and Music Business Development at TikTok
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Todd Schefflin
I am a technology and music executive with over 14 years of product development and…
Experience
Director, Global Music Product Development and Music Business Development
Mar 2021 — Present
Oversee the global strategy, development, and launch of all music-related partnerships, product features, and novel music platform roll-outs across ByteDance\'s full suite of AI-powered mobile apps and creator tools, leveraging agile methodologies and product management best practices-Lead the cross-functional team responsible for setting the short and long-term global strategy of music product development, collaborating with executive leadership to decide on innovative products, leveraging AI, machine learning, and data analytics for music creators, music rightsholders, and brands-Work in partnership with global product managers on all aspects of product development from ideation to launch, providing expertise in UX/UI design, user research, PR messaging, legal compliance, licensing, rightsholder relations, music content operations, creator monetization, and growth hacking strategies Present regular progress reports and align key decisions with senior leadership, stakeholders, and internal teams, utilizing data-driven insights and KPIs to drive informed decision-making-Engage with major music rights holders to secure necessary rights for new product features, negotiating complex content license agreements, including blanket licenses, master use licenses, and synchronization licenses-Identify and execute key 3rd party partnerships and M&A opportunities to strengthen ByteDance\'s position in the music industry, focusing on innovative technologies, strategic alliances, and new market penetration-Stay abreast of industry trends, competitive landscape, and emerging technologies, actively contributing to the organization\'s thought leadership in music tech and product management.
Skills
- Recording
- A&R
- Studio Recording
- Flash
- Songwriting
- Music Publishing
- Cwr Database Entry
- Music
- Blogging
- Saxophonist
- Music Industry
- Music Production
- Music Licensing
- Songs
- Entertainment
- Wordpress
- Sound
- Logic Pro
- Microsoft Office
- Record Labels
- Composition
- Final Cut Pro
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