Todd Powers
Partner at The Rational Heart, LLC
- Role
- President at The Rational Heart
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
Experience
President
Jan 2019 — Present · Durham, NC, US
The Rational Heart (TRH) has developed a patent-pending approach dedicated to the measurement of emotional response. Using principles of Psycho-evolutionary Theory and Behavioral Economics, we can accurately measure over 140 specific emotions using a research tool that takes only 3 minutes to administer. We can test any stimulus object or event, including products, brands, people, marketing messages, any and all types of advertising, and more!
Education
Duke University
BA, Social Psychology
1970 — 1974
North Carolina State University
MA; PhD, Social Psychology
1976 — 1990
Skills
- Strategic Planning
- Qualitative Research
- Digital Strategy
- Digital Marketing
- Quantitative Research
- Marketing Research
- Marketing Management
- Market Analysis
- Competitive Analysis
- Market Intelligence
- Advertising
- Online Advertising
- Strategy
- Management
- Focus Groups
- Product Development
- Social Media
- Product Marketing
- Consumer Behaviour
- Social Media Marketing
- Data Analysis
- Brand Development
- Segmentation
- Spss
- Competitive Intelligence
- Marketing Strategy
- Marketing Communications
- Marketing
- Consulting
- Customer Insight
- Analytics
- Survey Design
- Digital Media
- Advertising Research
- Primary Research
- Statistics
- Web Analytics
- Research
- Integrated Marketing
- Market Research
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