Todd Luchik

Associate Director - Marketing Automation @Grant Thornton (US)

Chicago, IL, US
MOBILE NUMBERS
+17•••••••52

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WORK HISTORY

Aug 2016 — Present

Associate Director - Marketing Automation @Grant Thornton (US)

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Chicago, IL, US

Oversee all operations for the US firm’s email marketing and marketing automation activities • Coach regional and national marketers on email best practices and support key campaigns • Manage a production staff in Bangalore, India • Oversee updates to firm’s email governance rules and other documentation • Manage tracking of KPIs and email metrics reporting • Oversaw the implementation of a new marketing automation platform• Launched an extensive redesign of the firm’s email templates, making them more mobile friendly • Established new list management and list hygiene processes that led to record open and click rates in Q4 FY17 and Q1 FY18

EDUCATION

N/A

University of Illinois at Chicago

Master of Arts (M.A.)

N/A

University of Illinois at Urbana-Champaign

Bachelor of Arts (B.A.)

SKILLS

AnalyticsPublic RelationsInternal CommunicationsOnline AdvertisingWeb AnalyticsWeb Content ManagementIntegrated MarketingOnline MarketingContent DevelopmentCopywritingWritingSocial MediaCorporate BrandingWeb EditingCopy EditingMarketingSEODigital StrategyCorporate CommunicationsBloggingEditingWeb ContentEmail MarketingDigital MarketingWebsite DevelopmentContent ManagementSearch Engine Optimization (SEO)B2b MarketingBrand ManagementContent StrategyMarketing StrategyProject ManagementGoogle AdwordsMarketing CommunicationsFacebookDirect MarketingEditorialNewslettersPress ReleasesSocial Media Marketing

ABOUT TODD LUCHIK

Extensive experience promoting content via a wide variety of digital marketing…

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