Todd Lowe

About Todd Lowe

BRAND LEADER WITH DEEP DIGITAL, MULTI-CATEGORY EXPERIENCEResults-focused, data-driven, digitally-led, flexible, highly creative brand marketer and storyteller with digital brand and agency-side leadership experience. History of solving complex marketing challenges, growing revenue, and driving transformation. Category experience includes entertainment, Web3, cannabis, live events, CPG, automotive, telecom, financial services, B2B, technology, spirits, consumer electronics, entertainment/media/OTT, QSR, travel and tourism, health/wellness, SaaS,and more. Expertise: Brand strategy/planning, comms, digital, social, influencer, and content/inbound strategy, creative direction and creative campaign development, integrated brand, and ad sales marketing, paid media, demand generation, CRM, marketing analytics, UX, PR/earned media, sponsorship development, and activation, copywriting, and new business. Strong presentation skills and a holistic, business-building mindset.

Experience

1. Senior Advisor

   Tuatara Capital, L.P

   Apr 2023 — Present · NY, US

   Senior Marketing Advisor for one of the cannabis industry\'s leading investment managers - currently overseeing over $390 million in cannabis-focused assets. Responsibilities include marketing consultation on select due diligence assignments, assisting with special projects & strategic marketing initiatives for portfolio companies, assisting assigned portfolio companies with strategic introductions & corporate governance, and serving as a board observer for assigned portfolio companies.

Education

• New York University

  B.A., Communication and Media Studies

• School of Visual Arts

  Copywriting

• University of San Diego

  Interaction Design, Web Page, Digital/Multimedia and Information Resources Design

Skills

• Brand Developement
• Platform Development
• Interactive Advertising
• Strategic Planning
• Digital Strategy
• Advertising
• Content Marketing
• Strategy
• Creative Strategy
• Leadership
• Brand Development
• Social Media
• Entertainment
• Interactive Marketing
• Integrated Marketing
• New Media
• Strategic Partnerships
• Strategic Communications
• Social Media Strategist
• Event Based Marketing
• Content Management
• Mobile Marketing
• Online Marketing
• Content Development
• Creative Direction
• Brand Positioning Strategies
• Business Development
• Digital Marketing
• Communications Planning
• Concept Development
• Marketing Communications
• Consumer Insight
• Marketing
• Creativity
• Social Media Marketing
• Awesomeness
• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy