Todd L.
Caesars Entertainment - Director - Programmatic Media
- Role
- Director - Programmatic Media at Caesars Entertainment
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
Experience
Director - Programmatic Media
Jul 2025 — Present · Las Vegas, NV, US
Overseeing Paid Search, Metasearch, Display, Paid Social and Programmatic Media • Work with Senior Leadership on incrementality testing, audience personalization strategies and overall growth of the media channel• Developing strategic processes in order to increase productivity, using data aggregation platforms and automated reporting solutions• Work with key stakeholders, hotel strategy teams and revenue management in order to hit enterprise level objectives • Define and implement testing schedules for the team, to improve efficiency and increase net profitability. • Initiate Pmax, Pmax for Hotel Ads testing across select properties to increase growth and overall EBITDA
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