Todd Johnstone

Head of Strategy, Commercial & Sponsorship @Westpac New Zealand

Auckland, NZ

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Jan 2023 — Present

Head of Strategy, Commercial & Sponsorship @Westpac New Zealand

EDUCATION

2000 — 2002

University of Otago

Bachelor of Commerce, Marketing

SKILLS

Sales ManagementAdvertisingDirect MailCampaign ManagementMarketing ManagementEmail MarketingBrand ManagementMarketing StrategyCopywritingSEOManagementFinancial ServicesCrmCorporate CommunicationsNew Business DevelopmentProduct MarketingOnline AdvertisingB2b MarketingCorporate BrandingBrand DevelopmentSegmentationMarketing ResearchWeb AnalyticsIntegrated MarketingMarketing CommunicationsAnalyticsInternal CommunicationsBusiness StrategySocial Media MarketingOnline MarketingMarketingStrategyMarket ResearchSponsorshipLead GenerationCustomer AcquisitionB2bRelationship ManagementDirect MarketingEvent Management

ABOUT TODD JOHNSTONE

I’m a leader with strong experience in brand and product marketing. I manage marketing teams to develop marketing strategy and implement plans that achieve business objectives.Overall I:• Keep the customer at the heart of everything I do• Use insight to lead activity• Develop big ideas and execute them• Focus on measurable outcomes• Get the best out of agencies• Support my teams to achieve their goalsAnd I\'m particularly proud of raising $1 million each year for the Westpac Rescue Choppers and my work to launch Westpac\'s Airpoints programme.

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