Todd Gustafson

About Todd Gustafson

Business analytics consulting senior executive, with expertise in advanced analytics, AI/ML approaches, GenAI and Agentic application development, operations management, and business performance consulting to the C-suite. Successful track record in designing and leading all aspects of operations in consulting organizations, developing and implementing analytic approaches to support strategic client initiatives across a broad array of industry verticals, and consulting directly to C-suite and Boards across the fortune 200 companies. Experience on 5 continents, including growing and collaborating with offshore teams. Industry experience: restaurant, retail, manufacturing, apparel, financial service, telecommunications, durable goods, FMCG, retail fuel, automotive, entertainment, healthcare and technology.Core competencies: • Marketing analytics and optimization, marketing mix modeling, customer attribution, digital measurement, commercial effectiveness, customer segmentation, pricing and promotion, data science, innovative methodology development, software implementation.• Econometrics, Bayesian statistics, AI/ML, data mining, forecasting.• Executive leadership, strategic decision making, operations management, business consulting, team development, coaching and mentoring.

Experience

1. Managing Partner

   First Analytics

   Jan 2025 — Present · MN, US

   First Analytics was founded in 2009 by Tom Davenport - a leading author and lecturer in analytics and AI - and Mike Thompson, a Rand PhD who did some of the early work in AI. First Analytics today specializes in helping companies become better competitors using advanced analytics, the application of GenAI and Agentic AI improving business process and operations, and devising strategies to help our clients achieve their financial goals. Our practice areas include demand forecasting, safety, pricing, legal claims and invoicing, operations, and revenue management applied across industries such as transportation, retail, restaurant, healthcare, pharmaceuticals, retail fuel, energy and others.

Education

• Michigan State University

  PhD, Economics

  1998

• Wheaton College

  BA, Economics

  1986

Skills

• Management
• Sas
• Analytics
• Forecasting
• Sas Programming
• Research
• Strategy
• Analysis
• Predictive Analytics
• Market Research
• Marketing Research
• Customer Analysis
• Customer Insight
• Segmentation
• Competitive Analysis
• Data Warehousing
• Marketing Mix Modeling
• Pricing Strategy
• Project Management
• Predictive Modeling
• Business Analytics