Todd Dorff
Marketing Leader | Growth Strategist | Brand Builder | Content Creator
- Role
- Vice President Marketing at Anderson Business Advisors
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Todd Dorff
A strategic, high-energy leader with 20+ years of experience creating data-driven, customer-centric marketing programs that fuel rapid growth. A proven track record working with many of the largest and fastest-growing companies in B2B technology, finance, and professional services. Highlights include:• Led transformational growth program fueling a 3X increase in annual revenue (from $35M to $110M).• Created multi-channel marketing campaigns driving $24M in new opportunities. • Led digital communications campaign supporting a $3B IPO.• Developed a strategic, company-wide proposal and pursuit platform, fueling a 72% win rate.• Created industry thought leadership and content campaigns with breakthrough engagement rates. • Led PR efforts earning national coverage including Forbes, Bloomberg, and the Wall Street Journal.
Experience
Vice President Marketing
Jun 2023 — Present · Sacramento, CA, US
Reporting to the CEO, led global marketing operations for one of the fastest-growing Advisory Services firms in the U.S. with annual revenues exceeding $100M. Highlights include: • Implemented a transformative growth marketing program driving over $27M in new client revenue. • Led national Digital Advertising programs with budgets in excess of $6M annually – earning ROAS of 3X on new campaigns.• Developed industry-leading national event campaigns driving over 10K monthly webinar viewers and 2K annual registrants to live-in person events. • Led high-engagement Social Media campaigns bringing over new followers.• Successfully manage a budget of $10M, a high-performing team of 21 FTE – and a scalable global network of freelance designers, developers, and marketing specialists.
Education
California State University, Stanislaus
Bachelor of Arts, Organizational Communication
University of the Pacific
Masters, Marketing Communications
Skills
- Web Development
- Market Research
- Strategy
- Intranets & Knowledge Management
- Mobile Applications
- Interactive Content
- User Experience Design
- Campaign Management
- Public Relations
- Advertising
- Brand Strategy
- Social Media
- User Experience
- Customer Relationship Management
- Crm
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