Todd Cherkasky
Group Vice President at Publicis Sapient
- Role
- Group Vice President at Publicis Sapient
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Todd Cherkasky
Todd draws on a distinctive, interdisciplinary background across engineering, humanities, and design to improve customer experience and enable business transformation. With over 25 years in research and strategy, Todd has helped transform the way clients think about the value they provide to their customers as well as improve how their organizations realize that value. He has worked with General Motors, Samsung, McDonald’s, UPS, Delta, and other global brands to develop new business models, digital strategies, and high-performance work systems. Todd has conducted extensive research and has published and presented widely on human-centered design. Todd was the conference chair for the Sixth Biennial Conference on Participatory Design. He received Ph.D. and M.S. degrees from Rensselaer Polytechnic Institute in the study of technology design and workplace change. He has a B.S. in Computer Engineering and B.A. in English Literature from the University of Michigan.
Experience
Group Vice President
Oct 2023 — Present · Chicago, IL, US
Core Leadership Team for Experience CapabilityGlobal Head of Research and InsightsPublicis Sapient Steering Team for Generative AIPublicis Sapient Working Group on Generative AI Ethics and Responsible UseExperience Industry Lead for Public Sector
Education
Rensselaer Polytechnic Institute
Ph.D., Science and Technology Studies
University of Michigan
A.B., English Language and Literature
University of Michigan
B.S. Eng., Computer Engineering
Skills
- Usability Testing
- Thought Leadership
- Interactive Advertising
- Customer Insight
- Customer Experience
- Digital Marketing
- User Experience
- Content Strategy
- Strategy
- Creative Direction
- Interactive Marketing
- Information Architecture
- User-Centered Design
- User Experience Design
- Consumer Insights
- Experience Strategy
- Digital Strategy
- Qualitative Research
- Participatory Design
- Focus Groups
- Interaction Design
- Analytics
- User Research
- Design Research
- Web Analytics
- Integrated Marketing
- Consumer Behaviour
- Experience Design
- Ethnography
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.