Todd Charna

About Todd Charna

In my nearly 15 years of experience in the world of consumer packaged goods (CPG) analytics, I\'ve had the privilege of diving deep into the numbers that tell the story behind consumer behavior. My journey began with Nielsen supporting Procter & Gamble where I learned how to transform raw purchase data into actionable insights. This foundational experience ignited my passion for understanding what drives consumers to choose one product over another.Over the years, I’ve collaborated with some incredible teams at major companies like Walmart and Johnson & Johnson. For instance, while working on the Walmart Category Team at J&J, I spearheaded initiatives that not only streamlined our SKU count but also boosted sales significantly—one project even led to a successful market test in 100 stores! These experiences taught me that effective collaboration and data-driven strategies can lead to remarkable outcomes.At Mars and Kimberly-Clark, I took on challenges that pushed me to think creatively about revenue growth management. One of my proudest moments was leading a comprehensive Pack & Price Architecture initiative for baby care products at Kimberly-Clark. This project not only delivered impressive results for 2020 but also set us up for future success by aligning our offerings with consumer needs.I thrive on turning complex data into simple stories that resonate with stakeholders across all levels. Managing a $100MM trade promotion budget at Sanofi was no small feat; it required keen insights into trade effectiveness and ROI reporting to senior leadership. I believe that every number has a story to tell if we take the time to listen.If you\'re interested in discussing CPG analytics or exploring ways we can collaborate on revenue growth strategies, feel free to reach out via email! Skills: CPG Analytics | Revenue Growth Management | Trade Promotion Effectiveness | Consumer Insights | Data Analysis | Budget Management | Nielsen Circana and Numerator

Experience

1. Sales Manager, Net Revenue Management - Wellbeing Collective

   Unilever

   Feb 2026 — Present · Spring Hill, TN, US

Education

• Miami University

  Bachelors, Marketing and Decision Sciences

  2005 — 2009

• University of Arkansas

  Executive Master of Business Administration (MBA), Business Administration and Management, General

  2012 — 2014

Skills

• Microsoft Excel, Powerpoint, Word
• Crm
• Client Management
• Word
• Customer Insight
• Strategy
• Business Insights
• Nielsen
• Microsoft Word
• Market Research
• Analysis
• Client Service
• Spectra
• Marketing Research
• Fmcg
• Microsoft Excel
• Powerpoint
• Data Analysis
• Client Services
• Competitive Analysis
• Turning Data Into Insights
• Microsoft Office
• Excel
• Consumer Insights
• Analytics
• Marketing Strategy