Todd Burleson
Strategic Partnerships Lead (Us) @ProofID
Signup · Get unlimited contacts
WORK HISTORY
Strategic Partnerships Lead (Us) @ProofID
Denver, CO, US
Own and evolve strategic partnerships with Ping Identity and SailPoint, aligning joint go-to-market efforts across sales, marketing, and delivery teamsAct as the primary liaison between ProofID and vendor ecosystems, strengthening relationships across executive, field sales, and channel leadership levelsInfluence pipeline development by driving partner-sourced and partner-influenced opportunities through co-selling motions, field engagement, and strategic introductionsLead vendor-aligned go-to-market initiatives, including events, campaigns, and co-branded offerings that increase visibility and partner attach ratesEstablish and implement deal registration and attribution strategies to protect opportunities, improve partner alignment, and track partner-driven revenue impactTranslate field and partner feedback into actionable insights for internal sales, marketing, and leadership teams, improving messaging, positioning, and executionSupport and shape U.S. field event strategy, focusing on high-impact engagements that build relationships and create pipeline rather than just brand presenceCollaborate cross-functionally with sales, marketing, and delivery to ensure partner alignment throughout the full customer lifecycle from prospecting to expansionDrive partner program optimization by identifying gaps in engagement, enablement, and operational processes, and implementing scalable solutionsIncrease ProofID’s visibility and credibility within vendor ecosystems through consistent engagement, strategic positioning, and executive-level alignment
EDUCATION
University of Colorado Boulder
Bachelor of Arts (B.A.), Communication and Media Studies
SKILLS
ABOUT TODD BURLESON
I build and scale partner ecosystems that drive real revenue, not just relationships.As a Vendor Partner Manager at ProofID, I sit at the intersection of sales, strategy, and alliances, working across leading identity platforms like Ping Identity and SailPoint. My role goes beyond traditional channel management. I focus on influencing pipeline, strengthening executive and field relationships, and turning partnerships into a measurable growth engine.Across my career, I’ve consistently stepped into undefined or underperforming partner programs and transformed them into structured, revenue-generating motions. I bring a mix of strategic thinking, field insight, and execution, connecting the dots between partner potential and actual business outcomes.What I do best:• Build partner strategies that align with sales and drive pipeline• Translate field and customer insight into actionable GTM initiatives• Strengthen executive, sales, and partner relationships at scale• Create structure where there is ambiguity, from onboarding to deal registration to enablement• Turn partner activity into measurable influence on revenueKey wins:• Drove 27% net new partner revenue in 3 months by rebuilding program structure and targeting the right partners• Reduced operational spend by $20K/month through program optimization and tooling evaluation• Increased partner engagement by 200% through revamped onboarding, enablement, and incentives• Built and scaled partner programs from the ground up, including outreach strategy, onboarding, and GTM executionI do my best work in environments where there’s a clear goal, room to think strategically, and the expectation to execute. I’m particularly interested in how partnerships evolve from “supporting function” to a primary driver of revenue, influence, and long-term growth.If you’re building, fixing, or scaling a partner ecosystem, I’m always open to connecting.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.