Todd Betterton
Senior Sales Director @Veriforce
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WORK HISTORY
Senior Sales Director @Veriforce
CA
Driving growth and reinforcing market leadership for Veriforce in Canada, the regional division of a global leader in supply chain risk and compliance with 1,500 employees worldwide. I lead a unified sales organization in Western Canada focused on expanding our footprint across priority industries: Mining, Oil and gas, Property management, Utilities and Manufacturing.Key areas of focus- Shaping and executing the Canadian go-to-market and sales strategy- Leading a high-performing team across business development, sales, and onboarding- Embedding scalable sales processes, data-driven KPIs, and operational rigor- Cultivating strategic customer relationships to drive enterprise growth- Veriforce is a global SaaS leader in supply chain risk, contractor management, Environmental, Health, and Safety (EHS) compliance, and Learning Management Systems (LMS), with offices in the US, Canada, the UK, Belgium, Lebanon, South Africa and Australia, serving clients in over 140 countries.
EDUCATION
Mount Royal University
Business Administration Diploma
ABOUT TODD BETTERTON
With a strong foundation in supply chain leadership, I’ve always been driven by a passion for operational excellence, strategic partnerships, and delivering measurable impact. Now, I’m excited to bring that same energy into the tech-enabled HSE space as Senior Sales Director for Veriforce in Western Canada.Veriforce is a global leader in workforce and supply chain risk management, offering a powerful enterprise platform that helps organizations protect their people, ensure compliance, and drive performance. In this role, I’m focused on helping companies across Western Canada leverage data-driven insights and streamlined contractor management to elevate their safety programs and build resilient operations.My journey from supply chain to contractor management reflects a broader commitment to innovation, adaptability, and purpose-driven leadership. I thrive on building trusted relationships, solving complex challenges, and contributing to a safer, smarter future for the industries we serve.Let’s connect if you\'re exploring ways to strengthen your HSE strategy or curious about how Veriforce can support your goals.
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