Todd Baker

Vice President of Marketing

Role
Vice President Marketing at Rohde & Schwarz
Location
Portland, OR, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Todd Baker

Senior Marketing Executive experienced with diverse technologies. Innovative strategist with proven ability to identify, launch and manage products and services in both emerging and established markets. Demonstrated competence in start-ups and Fortune 500 organizations. Passionate about leveraging data-driven insights to inform marketing decisions and drive business results.• Broad experience in building, leading, cultivating, and mentoring multiple high-performancecross-functional teams• Expertise in strategic planning, marketing, business development, sales, product & project management, training, and consulting• Proficiency in targeting, developing, and expanding markets within high tech environments• Chaired and presented at major industry events, along with multiple published articlesSpecialties: Marketing, product marketing, product management, program management, strategic planning, life-cycle management

Experience

  1. Vice President Marketing

    Rohde & Schwarz

    Sep 2020 — Present · Hillsboro, OR, US

    Executive leadership of product management, segment marketing, marketing communications, marketing operations, and product application engineering organizations.• Provided strategic guidance and direction for product management organization to improve product expertise, integrate customer feedback, and enable sales growth.• Developed top talent to evolve outbound marketing organization and accelerate the effective delivery of industry segment expertise to customers.• Raised visibility and contribution of the product application engineering team to enhance customer satisfaction and develop paths for internal career growth.

Education

  • Oregon Institute of Technology

    Associate of Science - AS, Electrical and Electronics Engineering

    1987 — 1991

  • Portland State University

    Master of Business Administration - MBA, Marketing

    1993 — 1996

  • Northwestern University - Kellogg School of Management

    Executive Scholar, Sales and Marketing Management

    2006 — 2008

  • George Fox University

    Doctor of Business Administration - DBA, Business, Management, Marketing, and Related Support Services

    2019 — 2023

  • Oregon Institute of Technology

    Bachelor of Science - BS, Laser Electro-Optics

    1987 — 1991

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Todd Baker — Vice President Marketing at Rohde & Schwarz in Portland, OR, US | Unifers