Tod Johnson

About Tod Johnson

Tod Johnson is the Co-Founder and Managing Director of Duo Partners, a New York based investment and consulting firm. Tod was the Executive Chairman of The NPD Group through July 31, 2022, a company he led since 1971. As of August 1, he became the chair of the board and a consultant to a combined NPD/IRI merger, a $2.3B marketing information company.Considered an innovator in his field for more than 50 years, Tod has led many industry initiatives with POS data, consumer data, online data collection, etc. and is the lead patentee on the methods patent for in-home scanning. His research expertise is in the areas of brand loyalty and brand equity.He has been a chairman, vice chairman, secretary, and director of the Advertising Research Foundation and was a Founding Chairman and Director of the Council for Marketing and Opinion Research. He was elected to the Market Research Council Hall of Fame in 2011.He is also President and Chief Executive Officer of the board of The Metropolitan Opera, a member of the board of the Lincoln Center for the Performing Arts, and chairman of the board of CivicScience, a Pittsburgh based new survey technology firm. He was CEO and founder of Media Metrix from 1995 to 2001 and is a past member of the JPMorgan Chase Regional Advisory Board. He is a former vice chair of the Carnegie Mellon University Board of Trustees, his alma mater, where he has been the longest serving trustee for the university and was the second recipient of the university’s Founder Medal.Tod received undergraduate and graduate business degrees from Carnegie Mellon University, where he also taught in the business school for a brief time.

Experience

1. Chair of the Board of Directors

   Circana

   Jan 2022 — Present

Education

• Carnegie Mellon University

  BS/MSIA, Business

  1962 — 1967

Skills

• Market Research
• Segmentation
• Marketing Strategy
• Customer Insight
• Management
• Marketing
• Product Development
• Analytics
• New Business Development
• Marketing Research