Tod Chapman

About Tod Chapman

Senior Sales Executive and Strategic Accounts LeaderKey Accounts / International / Consultative Sales / Marketing / Training / Territory Management Business Development / Relationship Building / New Markets and Products / TurnaroundsEmbedded Systems, RTOS, IoT, Safety, Security, Reliability, Performance, Time to Market, Productivity, Lifecycle Cost, Functional Safety (IEC 61508, IEC 62304, …), Compiler, Software and Hardware Debugger, IDE, State Machine, FIPS 140-2, Device Security, Secure OTA updates, Secure Protocols, Secure Boot Manager, Industry-leading direct sales professional with over thirty years of experience in firmware and software, engineering services and real-time embedded solutions. Exceptional ability to manage and expedite complex sales cycles to become major contributors to corporate revenues. Understanding needs, building relationships at all levels, instilling trust, closing orders, and insuring the delivery of optimal customer satisfaction.• Nurturing inherently complex consultative sales processes to successful conclusion• Driving growth and expanding market share• Winning new business, revitalizing dwindling accounts• Preparing and presenting effective proposals• Working with prospects’ technical teams to identify and develop solutions to their problems• Maintaining a hunter mentality while being a strong team playerSeven (7) plus years of engineering/engineering management experience prior to entering sales.Areas of Expertise• Strategic Account Management • Territory Development and Management• Business Development • Security Software • Enterprise Software Sales• Software Development Tools • Real-time Operating Systems • Hardware Debugging• Relationship Building • Software Test Technology (Static and Dynamic Analysis)• Solution Selling • Value Selling • Microsoft Office Suite • Salesforce.com

Experience

1. General Manager, Us Commercial

   IAR

   Jan 2025 — Present · Dallas, TX, US

   As General Manager of IAR Systems’ US operations, I lead our Americas Commercial team in delivering innovative software tools that empower engineers to build smarter, safer, and more secure embedded systems. With a focus on strategic growth and customer success, I drive the integration of Sales, Marketing, Customer Success, Field Application Engineering, and Solutions Engineering to strengthen market leadership and operational excellence.Key responsibilities include:• Spearheading IAR’s US strategy to expand market share, boost platform adoption, and drive revenue growth aligned with global objectives.• Building and leading a high-performing, collaborative team that fosters innovation and prioritizes customer success.• Cultivating long-term customer relationships to maximize the adoption of IAR’s cutting-edge solutions, including industry-leading compilers, debugging tools, Functional Safety, C-STAT, C-RUN, and Embedded Trust.• Partnering with marketing to highlight the cost-efficiency, flexibility, and advanced capabilities of IAR’s subscription and perpetual license offerings.• Championing customer success through exceptional support, training, and education on IAR’s advanced features.At IAR Systems, we deliver state-of-the-art tools that enable businesses to innovate faster, reduce costs, and maintain a competitive edge in the rapidly evolving embedded systems landscape.

Education

• The University of Texas at Arlington

  Bachelor of Science (BS), Computer Science & Engineering

  1983 — 1987

Skills

• Project Management
• Mobile Devices
• Embedded Software
• Pre-Sales
• Selling
• Saas
• Solution Selling
• Software as a Service (Saas)
• Business Development
• Real-Time Operating Systems (Rtos)
• Software Development
• Direct Sales
• Telecommunications
• Embedded Systems
• System Architecture
• Enterprise Software
• Wireless
• Sales
• Cloud Computing
• Integration
• Rtos
• Linux
• Strategic Partnerships
• Management
• Sales Operations
• Professional Services
• Testing
• New Business Development
• Software Engineering