Toby Oddy
Investor @Code Red Esports
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WORK HISTORY
Investor @Code Red Esports
GB
Whilst esports may only recently been hitting the headlines, our team have been working in the industry since 2002. With over 40 years’ combined experience, we’ve been involved in some of the biggest events of all time, such as Blizzcon, Quakecon, and the $20m The International. From running events from scratch to sourcing and hiring talent, to writing and broadcasting shows that have gone out to over 1 million viewers, as well as conducting all manner of strategic and marketing projects, we’ve seen and done it all. Code Red have witnessed first-hand how the industry has evolved and are uniquely positioned to forecast how esports will continue to change.Based in the UK with a presence in North America, we are well positioned to help you reach and exceed your business’ goals.This expertise enables us to understand how your business fits in the complex esports industry and to recognize the challenges that you will face. Our team will demystify and simplify the world of esports and unlock your brand’s potential in the space. Esports can be a complex industry and difficult to crack, but Code Red will help you avoid pitfalls that are commonly made by brands entering esports alone.
EDUCATION
Beauchamps Senior School. Wickford, Essex.
Maths, English Language, English Literature, Business Studies, Information Technology, Electronics.
SKILLS
ABOUT TOBY ODDY
I’m a visionary entrepreneur, Non Executive Director and C-level executive with 26+ years’ experience across Digital Marketing, iGaming, Gambling, and Technology and Artificial Intelligence. My background combines growth marketing, automation, and AI-driven systems to build scalable, compliant, and data-first businesses.As Founder and CEO of Digital Fuel, I grew a £1,500 start-up into a global operation valued at £10 million at its peak, with teams across the UK, US, and Australia. Digital Fuel became a trusted growth partner to leading operators and affiliates in sports betting, casino, esports, and gaming, delivering AI-powered marketing, media buying, and performance solutions.Today, my focus is on the future of marketing workflows using AI and automation to power growth. I specialise in developing Marketing Engineering functions that bridge creative strategy and technical execution. These roles, often titled Growth Automation Lead or AI Marketing Strategist, turn repetitive processes into smart systems that scale acquisition, retention, and ROI.Before iGaming, I founded Call Link Communications, a telecoms and early internet technology business that pioneered one of the first remote call centres for home workers, supporting clients such as Coop Travel.I’m passionate about helping startups and scale-ups modernise their marketing operations through automation, AI tools, and workflow design, combining creativity, data, and technology to deliver long-term growth.Core Skills and Specialisms:Executive Leadership in Digital Marketing, iGaming, and GamblingAI Marketing Systems, Workflow Automation, and Marketing EngineeringGrowth Strategy, Business Scaling, and Market Expansion Affiliate Marketing, Paid Media, and Customer AcquisitionPerformance Marketing and Conversion OptimisationVisionary Technology Development (AI, Web3, and Crypto)Navigating Regulated and Emerging Markets Leadership Development and High-Performing Team Building
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