Toby Laws
Head of Shopper Marketing on Trade & Digital @Diageo
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WORK HISTORY
Head of Shopper Marketing on Trade & Digital @Diageo
London, GB
Lead the below the line strategy for the out of home (on-trade) market. This accounts for all hospitality outlets and fascias including pubs, bars and restaurants in GB.
EDUCATION
Leeds Beckett University
2:1, Business Management
MITx Courses
Verified Certificate, Innovation
SKILLS
ABOUT TOBY LAWS
A tenacious and strategic leader with a proven track record in brand management and global business development. I bring senior-level expertise across all marketing channels, including digital, shopper, innovation, and media. My entrepreneurial mindset, combined with a deep understanding of business insights and multi-channel marketing, enables me to drive product performance, enhance brand visibility, and foster strategic alliances. Committed to leading by example, I advocate for best practices that inspire teams and set industry standards, ensuring consistent success in dynamic and competitive markets.
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