Toby Bennett
Senior Marketing Manager @Eternity Modern
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WORK HISTORY
Senior Marketing Manager @Eternity Modern
Managing all aspects of marketing company-wide Creating and scaling large paid ad campaigns while maintaining a high ROAS. Creating product listings, updating content, and optimizing PDPs through Shopify and Magento. Managing Facebook Ads with a monthly budget of up $100k. Working with Google Ads to create Search, Display, Shopping campaigns with a monthly budget of up to $500k. Managing Pinterest ads campaigns Managing an email marketing agency on growth and campaign performance using Klaviyo. Developing an affiliate marketing program, organizing placements, and recruiting affiliates on the Shareasale affiliate network. Using tools like Google Analytics, Google Keyword Planner, SEMrush, Ahref, and MOZ for SEO keyword research and content opportunities. SEO management (keyword research, product ideas, optimization, and link building) Managing the entire marketing team, including Virtual Assistants using Upwork and Fiverr.
EDUCATION
University of Calgary
Bachelor of Arts, Urban Studies
SKILLS
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