Toby Atterstrom
Web & Video Marketing @ Perry Weather
- Role
- Social Content Creator at Perry Weather
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Toby Atterstrom
makin\' videos, generating pipeline
Experience
Social Content Creator
Mar 2024 — Present · Dallas, TX, US
Led production and management on web video content optimized for LinkedIn, Instagram, and X, and as a result- 69% YoY growth in audience size- 340% YoY growth in interactions - 165% YoY growth in shares - 1,751% YoY growth in impressions - As a result of this growth, web sessions improved by 208.32% YoY- Partnered cross-functionally with Sales and Customer Success to identify high-value accounts and create industry-specific customer stories that address buyer objections and build credibility- Owned concept-to-execution production of multi-campaign video content (Product Announcements, Customer Stories, Educational Video Blogs, Brand Awareness), aligning creative strategy with Perry Weather’s core objectives- Ghostwrote social content for sales and internal employees to support a distributed content strategy, increasing authenticity, expanding reach, and driving engagement through employee-led advocacy.
Education
University of Arkansas
Logistics, Materials, and Supply Chain Management
2018 — 2019
Collin College
Bachelor's degree, Business/Commerce, General
2020 — 2020
University of North Texas
Digital Retailing, Consumer Merchandising/Retailing Management
2020 — 2022
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