Toby Eberly

About Toby Eberly

Excellent communicator who builds trusted client relationships through careful listening, organized writing, polished presentations and well-managed marketing and creative executions.Skilled strategist who transforms visionary plans into executable solutions and benchmarks performance against key goals and objectives.Highly productive, entrepreneurial leader with proven track record overseeing day-to-day operations, planning, motivating, and managing cross-functional account, strategy, and creative teams.•Access and Affordability Marketing Communications•Strategic Planning and Implementation• Content Strategy and Writing• Marketing and Communications Planning• Verbal and Written Communication• Problem Solving and Decision Making• Leadership and Employee Development• Project Planning and Execution• Budgeting, Reporting, and Management

Experience

1. Associate Director, Patient Experience (Px) Marketing

   Johnson & Johnson Innovative Medicine

   Dec 2025 — Present · Titusville, NJ, US

   Responsible for optimizing and executing fulfillment and adherence strategy to support the end-to-end patient experience for patients prescribed J&J’s Pulmonary Arterial Hypertension therapies. Supports the evolution of the patient experience strategy within an optimized commercial model for the J&J PAH portfolio of products. Helps drive fulfillment through the tactical resourcing of field reimbursement managers that provide both in-office and virtual HCP office support. Works closely with the leads for patient solutions to deliver, measure and optimize the patient journey, ensuring that more patients can start and stay on therapy. Works across brand marketing, and field reimbursement teams to deliver a patient experience that supports business strategy and objectives.• Px Strategy: Enhance insight-based End-to-End fulfillment and persistency strategy leveraging research, data, market dynamics, and competitive assessments to inform program solution choices• Program Communications: Optimize relevant communications to ensure awareness and utilization of patient engagement programs and support services• Customer-Centric Design Process: Leverage customer insights to ensure essential patient support programs are effectively deployed to support patient fulfillment and persistence.• Goal Setting: Define KPIs and establish metrics and goals for Px fulfillment and persistency strategy and solutions.• Orchestration: Help ensure required integration of PECS, brand team, field reimbursement managers, and data support teams.• Measurement & Reporting: Report on End-to-End Px performance through the use of PECS dashboards, research, and analytics resources.• Program Optimization: Work closely with program owners in the PECS solutions teams to identify and pull through opportunities to optimize programs.• Leadership & Ethics: Model ethical, Credo-based leadership with deep knowledge and respect for legal and compliance requirements.

Education

• Shippensburg University of Pennsylvania

  Bachelor’s Degree, English

  1990 — 1995

Skills

• Creative Services
• Proposal Writing
• Brand Architecture
• Strategic Planning
• Digital Strategy
• Advertising
• Content Marketing
• Strategy
• Project Management
• Information Architecture
• Leadership
• Brand Development
• Business Process
• Client Relations
• Account Management
• Branding & Identity
• Integrated Marketing
• Marketing Management
• Sales
• Content Development
• Business Development
• Digital Marketing
• Marketing Communications
• Government Proposals
• Marketing
• Brand Strategy
• Web Development
• Social Media Marketing
• SEO
• Content Strategy
• Marketing Strategy
• Email Marketing
• Crm
• Management
• B2b Marketing
• Corporate Branding
• Copywriting
• Web Design