Toby Darren Borg

Global Head Talent Business Ventures @Creative Artists Agency

Los Angeles, CA, US

Currently the Global Head of Talent Business Ventures at Creative Artists Agency. Based in Los Angeles, running a team that is focused on creating global strategies, entrepreneurial opportunities, partnerships, and building brands and businesses for CAA’s biggest and most ambitious artists.Prior to joining CAA, Toby served as Partner & Chief Marketing Officer for M7 Entertainment Group, where he oversaw all strategy, marketing, and development for new projects and ventures for leading blue-chip brands, global talent, and media companies such as: PepsiCo, Marc Anthony’s MAGNUS, Simon Fuller, David Beckham, Disney’s Freeform, Sprint, Gatorade, Sony, and more. His previous position also had him working with Simon Fuller as the Chief Marketing Officer of XIX Entertainment, handling all marketing and development for American Idol, So You Think You Can Dance, and covering a talent roster including David and Victoria Beckham, Carrie Underwood, Jennifer Lopez, Lewis Hamilton, and more.Before this, Toby was with PepsiCo for over a decade, first helping to establish their presence in the Australia and New Zealand region, followed by heading up marketing for the Asia Pacific business unit, and then moving to New York as, the Head of Global Marketing for the company