Toby Benjamin
Chief Media Officer @dentsu
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WORK HISTORY
Chief Media Officer @dentsu
London, GB
EDUCATION
Canterbury Christ Church University
2:1, BA (Hons) History
SKILLS
ABOUT TOBY BENJAMIN
I bring over 10 years of experience at the intersection of media and technology for media companies and advertisers. I have a deep understanding of data and technology and am focused on data-driven solutions that build meaningful connections between marketers and consumers, whilst successfully nurturing internal talent and change management in an ever-evolving marketplace. Over the last 4 years I have been particularly focused on identity level marketing capabilities and how this can bridge the gap for marketers between devices, channels and the online-offline worldsKey Areas of Expertise- Digital Marketing Strategy- Change Management & Cross Departmental Collaboration - Identity Based Marketing - Programmatic & RTB/Ad Tech
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