Tobin Howard

Creative & UX Leader

Role
Lead Product Designer Consultant at Ford Motor Company
Location
Los Angeles, CA, US
LinkedIn followers
500 followers

About Tobin Howard

Portfolio: https://tobin-howard.squarespace.com/ I\'m an Emmy-Award-Winning…

Experience

  1. Lead Product Designer Consultant

    Ford Motor Company

    Sep 2003 — Present · Los Angeles, CA, US

    In all too familiar news, due to economic impacts to ad revenue and other business related decisions, my position at AccuWeather was eliminated along with a large number of my colleagues, so I\'ve returned to consulting for now but am hoping to find me next full time role.I am currently designing and overseeing the branding, design systems, app and customer experience for a soon-to-be-announced startup.Recently I:• Led small team on design/development of a new AI Chat feature for Quicken Loans, answering questions and helping users with their questions and concerns.• Worked on the site redesign for Washington (state), created process flows, site maps in Fig Jam (both existing and proposed restructure), new navigation/way-finding structure, then both low and high wire frames of the site, with near final copy for client approvalPreviously in my last stint as a contractor (pre-2020) working with a mix of old colleagues and new referrals I:• Completed a full browser redesign of Accuweather.com in early 2019, bringing many oldlegacy pages up to date and with a new, consistent, global UI component library.• Redesigned SESAC’s B2B music royalty collection and payment platform. I performed all UX and UI duties for the redesign, working with PMs and Devs both local and offshore. Together we re-architected the experience from the ground up, taking into account user feedback/pain points as well as business priorities.• Worked as UI Designer, UX Designer, created wireframes, user flows, used Sketch and Zeplin to complete project

Education

  • Ohio Wesleyan University

    Bachelor of Fine Arts - BFA, Design, Fine Art

Skills

  • User Experience Design
  • Adobe Photoshop
  • Multimedia
  • Social Media Marketing
  • User Experience
  • Advertising
  • Animation
  • After Effects
  • Photoshop
  • Digital Marketing
  • Indesign
  • Graphic Design
  • Branding & Identity
  • Digital Strategy
  • Video Editing
  • Interaction Design
  • Paper Prototyping
  • Photography
  • Brand Development
  • Logo Design
  • Art Direction
  • Social Media
  • User Interface Design
  • Online Advertising
  • Illustrator
  • Flash
  • Remote User Testing
  • Creative Strategy
  • Team Building
  • Typography
  • Information Architecture
  • Rapid Prototyping
  • Leadership
  • Marketing
  • Web Design
  • Creative Direction
  • Integrated Marketing
  • User Interface
  • Email Marketing
  • Adobe Creative Suite

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