Tobi Emmanuel
Founder @Bepersonable
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WORK HISTORY
Founder @Bepersonable
Merseyside, GB
EDUCATION
Aston University
Bachelor of Science (B.Sc.)
Cranfield University
Master of Design
ABOUT TOBI EMMANUEL
I build premium, done-for-you Shopify websites for established, growth-focused retail brands expanding online.With over a decade of experience delivering large-scale, high-performance digital solutions for FTSE100 and global brands including Tesco, Hasbro Pulse, Kingfisher, and Alessi, I design scalable frontend architectures, lead complex integrations, and build fast, reliable, and user-focused web experiences across eCommerce, CMS, and headless platforms.I have managed high-performing engineering teams, set technical direction, and collaborated closely with product, design, and data teams to translate business goals into clear, maintainable technical solutions. My approach combines strong engineering fundamentals with a practical, human-centred mindset, ensuring digital experiences are both performant and accessible.I also write Commerce for Humans, a newsletter exploring intentional and thoughtful digital commerce.Technical skills: JavaScript (React, TypeScript, Vue), Node.js, PHP, GraphQL, REST APIs, frontend architectures, headless solutionsCMS: Sanity, Contentful, Strapi
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