Tobias Carlson
Freelance Creative Person & Co-Founder of PASTY MAN
- Role
- Co-founder at Pasty Man
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Tobias Carlson
I’ve partnered with Jonas Wittenmark for so long it’s getting touchy.We worked in London and Amsterdam before settling in New York, creating work we’re proud of for brands like Mattress Firm, Oreo, Stella Artois, Dos Equis and more.Our work has shown up on late-night shows and morning TV. A campaign we made with Droga5 for Meta during the Olympics is now part of the Museum of Modern Art archives. We’ve also had the pleasure of messing with Verizon’s logo nationwide. We’ve picked up a few awards along the way.In spring 2026, we’re launching PASTY MAN, a premium mineral sunscreen for men — as co-founders.We also contributed to the gloriously unwoke Movie 43 (“iBabe”), starring Richard Gere, Kate Bosworth, and Jack McBrayer. It didn’t win any Oscars, but hey, it did take home three Razzies.
Experience
Co-founder
Jan 2026 — Present · New York, NY, US
Education
Berghs School of Communication
Art Direction
Skills
- Integrated Marketing
- Creative Direction
- Advertising
- Digital Media
- Corporate Identity
- Outdoor Advertising
- User Experience
- Typography
- Digital Strategy
- Interaction Design
- Brand Development
- Interactive Advertising
- Film
- Interactive Marketing
- Art Direction
- Creative Strategy
- Digital Marketing
- Concept Development
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