Tobias B.
Fractional Chief Storytelling Officer | Context Based Communication
- Role
- Director of Marketing & Strategy at Community Science
- Location
- Baltimore City County, MD, US
- LinkedIn followers
- 500 followers
About Tobias B.
20+ years experience working with businesses and non-profits to transform their marketing communications to attract and retain customers. I have led strategy, analysis and deployment teams in technology, healthcare, professional services, and hospitality, applying techniques such as customer journey analysis, and design thinking to identify the moments that matter and help brands engage in the right narratives at the right time. I have a passion for cultural transformation and organizational development that spans organization, and work to help brands gain an edge with their customers by focusing and connecting sales, marketing, technology, data, and culture on the right actions at the right time.
Experience
Director of Marketing & Strategy
Aug 2020 — Present · Washington, DC, US
Work with Ph.D. and other highly-educated team members to refine client reporting and communications.Develop and implement a cohesive marketing plan to increase brand awareness and generate new business opportunitiesBudgetingPrioritize marketing projects and allocate resources accordinglyConduct market analysis to identify challenges and opportunities for growthProvide guidance and ideas to organize effective marketing eventsParticipate in the quarterly and annual planning of the company’s objectivesChatGPT, Perplexity, HubSpot, MailChimp, HootSuite, Google Analytics, WordPress
Education
Towson University
Business Management
1994 — 1998
Skills
- Social Business Operations
- Sales Management
- Marketing Management
- Technology Development
- Mobile Technology
- Software Development
- Software Design
- Product Management
- Product Development
- Database Design
- User Experience
- Lecturing
- Operations Management
- Word of Mouth Marketing
- B2b
- Lead Generation
- Digital Strategy
- Account Retention
- Data Mining
- Social Media
- Project Management
- Customer Retention
- Program Management
- Business Development
- Sales
- Crm
- Strategic Planning
- Budgets
- Analysis
- Strategy
- Business Strategy
- Business Intelligence
- Integrated Marketing
- Management
- Marketing Strategy
- Marketing
- Sales Process
- Mobile Devices
- Leadership
- Social Networking
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